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About

We bridge AI's potential and mid-market reality.

Operators, technologists, and change experts. We do AI consulting the way it should have been done from the start: evidence-led, vendor-neutral, grounded in your operations.

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Our philosophy

AI is not like other technologies.

It opens new possibilities for automation, efficiency, and innovation. It also comes with real constraints, especially inside the tight budgets and delivery pressure you already work under.

Evidence over hype

Every recommendation is driven by a clear business case, focused on return on investment, and rooted in a deep understanding of your business and its needs. We won't propose an AI solution unless it's feasible, affordable, and genuinely useful.

Bridge, not lecture

We bridge the gap between the vast potential of AI and the practical realities of mid-market operations. Open-minded about what's possible, grounded in making it work for you.

Vendor neutral

We don't sell software. We evaluate the market on your behalf and help you pick the right tool, including the option of building nothing.

The team

Operators, technologists, change experts.

Decades of combined experience across professional services, financial services, technology, and industry.

  • Photo of Adrian Tripp

    Partner

    Adrian Tripp

    Experienced entrepreneur and management consultant with over two decades in business strategy, innovation, and technology-driven growth. Adrian founded and exited three media-tech businesses, the last to Informa Plc. He has spent the past seven years consulting with the London Stock Exchange Group and Umbra Capital Partners, and leads the business strategy practice at Prosper AI Consulting.

  • Photo of Paul Bratcher

    Partner

    Paul Bratcher

    Senior technology and transformation leader with over twenty years in board-level roles at Howdens Joinery, Rexel UK, Travis Perkins, and Screwfix. Paul has led AI initiatives at board level since 2019, currently shaping business cases, developing AI-enabled solutions, and keeping people and culture at the centre of change.

  • Photo of Ben Ferns

    Partner

    Ben Ferns

    Agentic AI specialist, digital consultant, and technology entrepreneur. Ben designs and implements agentic AI systems that autonomously manage complex business processes. He also serves as fractional CTO to clients building secure and scalable technology foundations, and founded and exited a digital agency in 2024.

  • Photo of Amira Kohler

    Head of Change

    Amira Kohler

    Change and people management expert with over 30 years leading organisational transformation, HR strategy, and IT implementation for FT100 companies, SMEs, and agile start-ups. Amira heads the change management practice, covering stakeholder engagement, organisational design, AI literacy, and skills development.

  • Photo of Nick Russell

    Principal Technology Architect

    Nick Russell

    Seasoned technology leader with over two decades in IT architecture, digital transformation, and enterprise systems design. Nick has held senior roles at Accenture, KPMG, Willis Towers Watson, and Cynergy Bank, and leads the technology and architecture practice, aligning infrastructure with strategic business goals.

Talk to us

Thirty minutes, no slides, no sales pitch.

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