Will AI grow the market for lawyers, or kill it?
I haven't needed a lawyer in three years. My law firm clients haven't lost a penny of revenue. Both are true, and the reason why is the interesting part.
The team 
Partner
Adrian Tripp
Experienced entrepreneur and management consultant with over two decades in business strategy, innovation, and technology-driven growth. Adrian founded and exited three media-tech businesses, the last to Informa Plc. He has spent the past seven years consulting with the London Stock Exchange Group and Umbra Capital Partners, and leads the business strategy practice at Prosper AI Consulting.
Insights by Adrian
The Hidden Risk in PE Portfolios
The core thesis: most PE portfolios were built for a world of integrated, deterministic software. They are now misaligned with the modular, probabilistic architecture that AI is creating, and the implications for value creation are significant. --- The Foundational Mismatch Most PE portfolio…
The Comfort of Being Equally Behind
Why the winners of the AI era will not be the organisations that picked the best tools. --- On 31 March, Jack Dorsey and Sequoia's Roelof Botha published an essay, From Hierarchy to Intelligence, arguing that corporate hierarchy is an obsolete information routing system. Their claim is that AI can…
Future-Proofing a Legacy Finance Firm with AI
Customer Profile A well-established financial services firm with a 50-year legacy, over 350 employees, and consistently strong margins. Renowned for its trust, expertise, and people-driven workflows, the firm had long been a leader in its space. But as AI-enabled competitors emerged, pressure…
The Fast Follower Advantage: Why Mid-Sized Firms Should Stop Chasing AI and Start Catching Up Smartly
Why Mid-Sized Firms Do Not Need to Lead the AI Race, but Do Need to Catch Up Over the last two years, we have worked closely with dozens of mid-sized organisations to understand how they are responding to the acceleration of artificial intelligence. While headlines focus on disruption and…
At the Crossroads of Culture and Code: What Mid-Sized Businesses Must Face Before AI Delivers Value
In boardrooms across the UK, a familiar conversation is playing out. Someone asks if the business is doing anything with AI. The answers are often vague. A chatbot here. A small experiment there. Perhaps someone in IT is trying out a language model. These early steps might feel like progress, but…
Why AI Adoption Fails: The Organisational Challenge Facing Mid-Market Businesses and What To Do About It
Introduction: The Unstoppable Wave of AI Artificial Intelligence (AI) is no longer a futuristic concept; it is already reshaping the core of knowledge-based work. Over the past two years, my team and I have studied, consulted with, and advised more than 100 mid-sized businesses on AI readiness,…